Whirlwind through FI social networking
Last week I presented at the Net.Finance Online Innovations conference sharing how ING DIRECT lets customers interact with the brand in fun and innovative ways. It also provided an opportunity to connect and socialize in Life 1.0 with friends and industry contacts. William Azaroff provides a great highlight summary of the conference. If you haven't already checked out any of these sites, they all provide fascinating studies in applying social networks to financial services: Prosper, Wesabe, TradeKing and Zecco (both claim that 10-15% of customers are actively participating in their communities) and Virgin Money.
The week prior I presented at a lunch seminar for the Philadelphia Direct Marketing Association on brand building and direct marketing. Thanks to the large crowd and especially for your generous 4.8 out of 5 rating of my presentation!
One more comment on the Online Innovations conference. A credit union doing a very interesting job with a blog is Verity. It's the first time their blog has come to my attention and Shari Storm shared great information on their experiences of using the blog in the community and even how the blog is resulting in new members. Wow! Some great best practices to take a look at.
Comments
Thank you for the compliment. I hope your trip home was easy and your leg heals quickly.
Your presentation was great. I loved seeing the Moveoutmoveup video and hearing the insider scoop behind it. Brilliant.
Posted by: shari storm | January 29, 2008 08:47 PM
Love the "Bankers with Balls" site.
WIsh I would have thought of it for our Blue Ball logo company.
Enjoyed the PDMA presentation.
Blue Ball signing off!
Chas
Posted by: chas kutchinsky | January 30, 2008 06:16 AM
So good reconnecting with you, Jurie. I hope we can do it again soon!
Posted by: William Azaroff | January 31, 2008 12:41 AM
It was a pleasure meeting you I enjoyed your presentation.
Posted by: Ken Simon | January 31, 2008 06:24 PM